On My Radar: Sarah Patterson

Sarah Patterson, executive integrated producer at TBWAChiatDay Los Angeles, doesn't just spend her work time producing content, but her spare time too. She is the creative force behind Tea With Sarah, a series of video interviews with creative advertising and film directors. 

Three interviews have been completed so far, with writer/director Rowan Joffe and directors Rupert Sanders and Tarsem [shown below]. The interviews are all featured on Patterson's YouTube channel but shots.net is pleased to annouce that new videos from Tea With Sarah will appear exclusively on this site for a limited period of time.

Coming up are interviews with Tony Kaye, Danny Clinch and the founders of Pulse Films, so keep your eyes peeled for those. In the meantime, we spoke to Patterson to get a handle her her inspirations and to find out what's on her own creative radar.

What’s the best ad campaign you’ve seen recently?

Made in NY with Derek Jeter by Gatorade [below]. Also the  campaign for Volvo trucks is consistently good.

What website(s) do you use most regularly and why?

Indiewire, Dazed Digital, Media Guardian, Huffington Post, Vice Magazine, Nowness. International websites focused on arts, culture, and news topics.

What’s the most recent piece of tech that you’ve bought and why?  

I have an iPhone and an Mac Air laptop which suits me fine.

Facebook or Twitter?

Both for different reasons.

What’s your favourite app on your phone?

Instagram.

What’s your favourite TV show and why?

House of Cards [below] and Breaking Bad – great storytelling and brilliant actors

What film do you think everyone should have seen and why?

Gone With The Wind [below] because Scarlett O’Hara has always been an inspiration for her grit and determination and Tomorrow is Another Day.     

Where were you when inspiration last struck?

At The Visual Effects Society summit listening to Victoria Alonso [EP at Marvel] speak about gender equality [below].

What’s the most significant change you’ve witnessed in the industry since you started working in it?

The 30 second spot is no longer the Holy Grail and clients demand more for their money.

If there was one thing you could change about the advertising industry, what would it be?

To streamline and integrate production departments so producers have the opportunity to work across all platforms. This is already happening at Chiat.

What or who has most influenced your career and why?

All the talented creative directors and directors I have worked with over the years including my husband who truly believes I can do anything.

Tell us one thing about yourself that most people won’t know.  

I have a terrible weakness for fortune-tellers.