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IKEA: Halloween

To celebrate the fact that Halloween is just a week away, IKEA pays homage to scary cult classic The Shining.

by shots on 24^th October 2014

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IKEA – IKEA: Halloween

Credits

Agency Bartle Bogle Hegarty lmt (BBH)/Singapore

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Credits

Agency Bartle Bogle Hegarty lmt (BBH)/Singapore
Art Director Marcus Yuen
Copywriter Angie Featherstone
Agency Producer Daphne Ng
Agency Producer Wendi Chong
Executive Creative Director Scott McClelland
Director Jordan Quellman
Producer Malay Prakash

Producer Bhavna Shivayogimath

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The scariest night of the year, Halloween, is upon us and BBH Singapore gets in the spirit in this spot for furniture brand IKEA by parodying scary cult classic, The Shining.

Featuring a little boy named Danny, a character from the film, as he ventures around a dark store at night, the ad was thought-up to promote late-night shopping - until 11pm in Singapore - to house-proud consumers.

The spot is hinged on the line 'come and play' with the twins from the movie also making an appearance and Jordan Quellman directs the boy's winding journey through a series of spooky furniture displays.

Connections

Agency Bartle Bogle Hegarty lmt (BBH)
Production Black Sheep Live
Agency Producer Daphne Ng
Copywriter Angie Featherstone
Executive Creative Director Scott McClelland

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