Werderman joins Hawthorne Direct

Los Angeles-based full service agency Hawthorne Direct has announced the appointment of Kurt Werderman as media strategist & analyst. In his new role Werderman will report to Mary Papp, Hawthorne’s vice president of media/account management. Prior to the recent appointment Werderman had spent the last two years as strategic planner at Havas Edge. Whilst at Havas Werderman worked with clients including Cancer Treatment Centers of America, Belviq Weight Management, St. Jude Children’s Hospital, USO and John Frieda Hair Care among others.