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Peugeot 208 GTi: The Legend Returns

BETC and Havas team up for this brilliant update of the iconic Peugeot 205 spot. The Andys direct through Wizz.

by shots on 30^th September 2014

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Peugeot 208 GTi – Peugeot 208 GTi: The Legend Returns

Credits

Agency BETC Paris/France
Production Company Wizz / Quad Group

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Credits

Agency BETC Paris/France
Production Company Wizz / Quad Group
Sound Design GUM
Agency Producer Thibault Blacque-Belair
Chief Creative Officer Remi Babinet
Creative Stefan Muhl
Creative Marcus Herrmann
Creative Oliver Hilbring

Director Andys
Creative Director Vincent Behaeghel

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Move over 007, make way for 208. Created by BETC Paris and Havas Düsseldorf this action-packed spot celebrates the 30th anniversary of the Peugeot 205 GTi with the release of its successor.

Produced by Wizz and helmed by directing collective The Andys, the Bond-like spot picks up where 1986's 205 GTi commercial Bombardier left off and steps the action up.

Along with the film the campaign runs across print and web with a dedicated Tumblr site featuring making of, bonus scenes, movie posters, photos, Vine content and more.

Connections

Agency BETC Paris
Agency Havas Düsseldorf
Production Wizz / Quad Group
Chief Creative Officer Rémi Babinet
Creative Director Vincent Behaeghel
Director Andys

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