Converse Asks Fans What Sneakers Would Do
Online platform for shoe brand’s All Star collection offers fans a variety of experiences across Europe.
Credits
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- Client Converse
This month sees the launch of Converse’s newest creative project, SNEAKERS WOULD. Created by Anomaly Amsterdam and SuperHeroes Amsterdam, it’s aimed at all of Europe and tailored around an online instrument named The Ticket.
Timed against the launch of the autumn 2014 converse All Star collection, The Ticket interactive platform is offering Converse fans a range of opportunities taking place within their home cities. These include invitations to more than 70 live shows in Europe and content such as films, games, GIFs and images.
Rodney Rambo, VP marketing for Converse All Star, explains: “We’re excited to bring the Converse SNEAKERS WOULD experience to Europe. The Chuck Taylor has been a symbol of youthful spontaneity for almost 100 years, and we love that it continues to inspire people to follow their hearts and live in the moment.”
More information on The Ticket and how to download it can be found here.
Connections
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- Agency Anomaly Amsterdam
- Agency SuperHeroes Amsterdam
- Client Converse
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