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MetLife: Who I Live For
CP+B Boulder aims to change the way people see life insurance in this clever campaign for MetLife.
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- Agency Crispin Porter + Bogusky
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- Agency Crispin Porter + Bogusky
Life insurance is often looked at as a preparation for death but this spot, created by CP+B Boulder, aims to change that view and instead think of it as an affirmation of the people in your life who you live for. The campaign runs alongside Life Insurance Awareness Month in September and is supported through the hashtag #WhoILiveFor; inviting people through social media to share their own stories.
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