Work

au Hikari: Power of Optics

Ever wanted to see a Rube Goldberg machine that's powered by light? Well, now's your chance.

by shots on 9^th September 2014

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

au Hikari – au Hikari: Power of Optics

Credits

Agency Dentsu Inc.
Production Company Tohokushinsha Film Corporation

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Dentsu Inc.
Production Company Tohokushinsha Film Corporation
Executive Creative Director
Producer Masao Ohde
Creative Director Junichi Harima

Credits powered by

Dentsu Japan and the Tohokushinsha Film Corporation have collaborated with Japanese internet service provider au Hikari to create this video which showcases "the world's first optical Rube Goldberg machine". The contraption uses beams of light to innovative and mesmerising effect.

Below you can also see a slightly obvious but actually quite relaxing video which explains what's happening in the film.

Connections

Agency Dentsu Inc.
Production Tohokushinsha Film Corporation

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In