The UK’s Favourite Voiceover Men Appear On Screen

There are two voices which are probably recognised by every TV lover in the UK. One has a charming Geordie twang and the other is a tremendously posh, booming affair. But not many TV-watchers know what the people these voices are attached to look like.

Well, people will soon find out due to a campaign created by Grey London promoting The Sun on Sunday’s Reality TV’s Richest – a brand new free magazine revealing the top 50 richest reality TV stars. 

The campaign launches on Channel 5 today with a fabulous spot featuring the two biggest voices in reality TV. That’s right, Peter Dickson (the voice of The X Factor) and Marcus Bentley (the voice of Big Brother) are appearing together physically on our screens for the first time.

From the moment the infamous voiceover men arrive in velvet suits and a yellow hummer, the ad is gloriously over-the-top and unashamedly showbiz. There are explosions, fireworks, ticker tape and a studio full of dry-ice and smoke. The epic spot (above) was shot by Chris Balmond through Outsider.

The campaign will also span online, print, video on demand, PR and social media. MSIX have brokered a deal with Channel 5 to run ad spots and on air Twitter competitions, including spots during Celebrity Big Brother.

Reality TV’s Richest is a two-part magazine. The first part of the inaugural list will be published on 7 September, with the second a week later on 14 September.