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Destiny – 72andSunny Heads To The Stars

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  • Creative Director Peter Vattanatham
  • Creative Director Tim Wolfe
  • Senior Producer
  • Director of Interactive Production
  • Lead Designer
  • Chief Production Officer
  • Chief Production Officer Tom Dunlap
  • Lead Designer
  • UX Designer
  • Writer
  • Writer
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To celebrate the upcoming release of Activision’s highly anticipated videogame, Destiny, advertising agency 72andSunny has teamed up with creative digital production company MediaMonks and Google Technologies to create Destiny Planet View, an interactive game world discovery tool.

Using the Google Earth technology, Destiny Planet View allows the user to explore various game world locations including the Moon, Mars and Venus as well as the many characters and dangers that inhabit them. By viewing the extra-terrestrial locations users are able to discover useful lore, gameplay tips and even a few hidden real-world and in-game incentives along the way.

The creation of Destiny Planet View marks the first time the technology has been used for mapping a computer game world.

Destiny will be released on 9 September.

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