Share

Levi's – Share Your Jeans with the Live in Levi's Project

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Credits powered by Source

The Levi’s brand has launched the Live in Levi’s Project as part of its multifaceted global brand campaign Live in Levi’s. The project is a digital platform that serves to engage the brand’s fans around their shared experiences.

Created in partnership with AKQA, the project serves as a living showcase of the billions of Levi’s around the world and their iconic stories – collected, documented and shared across digital channels.

The platform launched with an experience filmed in New York, London, Paris, Tokyo and Shanghai in collaboration with production company Monster Children. From Sleigh Bells front woman Alexis Krauss to tattoo artists and barbers, to street-style star Julia Sarr-Jamois, the film features a cross-section of how real people live, work and play in Levi’s. Viewers can explore each individual story at any point in the film, accessing content that includes videos, photo galleries, product information and links to shop the looks.

The project invites fans to contribute their own real life Levi’s moments using the hashtag #LiveInLevis across Facebook, Twitter, Instagram and Weibo. Stories are then curated to fuel all digital platforms, including advertising, social and web.

“The people who wear Levi’s have always been the inspiration for our brand,” said Jennifer Sey, chief marketing officer for the Levi’s brand. “This innovation is a way for us to open up our legacy and invite participation from all over the world by allowing users to shop for iconic Levi’s products highlighted in the film.”

“Nearly everyone in the modern world owns, or has owned, a pair of Levi's jeans,” adds Stephen Clements, executive creative director at AKQA. “The global ubiquity of the brand and the diversity of people's style is what we wanted to celebrate. It’s something no other brand can claim.”

The Live in Levi’s Project can be experienced here

Connections
powered by Source

Unlock this information and more with a Source membership.

Share