New GS+P Campaign Speaks Volumes

Goodby Silverstein & Partners San Francisco has, this week, released a simple but effective campaign to encourage children and parents from the Oakland area of California to talk more.

Research has shown, the campaign film [above] states, that children of a higher income hear 30 million more words than kids from a lower income household. To help close that yawning word gap, GSP devised a baby line for the Bay Area Council which included t-shirts, towels and blankets which have prompts printed on them to encourage parents and their children to talk during the times they're together. They is also a TV spot and a selection of colourful outdoor posters.

“The facts about the word gap and the implications it has on the lives of children and their parents were eye-opening,” said GS&P creative director Nick Klinkert. “We were inspired to turn the world into a learning opportunity. We wanted the campaign to be colorful, positive and intuitive and we wanted every aspect to help start a conversation with your child, from the clothing line to the outdoor to the TV.”