Normal: Ear Tailor

Smuggler director Jun Diaz brings 3D printing to life in this brilliant new brand launch film via agency Partners & Spade.

Created to promote new company, Normal, and its unique tailored 3D printed earphones, the original film takes us on a backward journey to the secret lab where the product is being made. Introducing the unique 'tailor', who sculpts to the exact specs of each user's ear, the film is a surreal watch for all the right reasons and gives the cool factor of Dr. Dre's Beats brand a run for its money.

"Normal was definitely one of the wildest projects that I've seen in recent years, in the most positive way,” says Cut+Run's Akiko Iwakawa, editor on the project. “I couldn't believe my eyes when I saw the dailies...”