On My Radar: Suzanne Michaels

What was your favourite Cannes Contender and why? What were you tipping to win?

I’m paying close attention to the second year of the Innovation Lions. There are no subcategories, so nothing about it is apples to apples; you’re comparing the merits of everything from platforms to products to ads. But this year there’s been some incredible innovation in very traditional advertising channels – I had tipped FCB Peru’s air purifying billboard – which was shortlisted.

What app was most valuable to you through festival week?

My Cannes Lions 2014 app, of course. GroupMe to keep track my colleagues. And FaceTime for a certain face I miss at home.

What device(s) did you travel with and why?

Just my iPhone. I’m a minimalist. Unless a flat iron counts?

What’s your favourite TV show and why?

Right now, MasterChef, because my friend Elizabeth Cauvel from mcgarrybowen New York is competing. Cheer her on! It’s early, but I’m pretty sure they’re setting her up to be the season’s baddie.

What film do you think everyone should have seen?

Lost in Translation. The story, the pacing, the music, the art direction – it’s all kind of perfect.

Where were you when inspiration last struck?

My best ideas either come in the shower or in bed. Almost never in front of a screen.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

When I first fell into the digital side of things in the 90s, it was the underling of the agency world. We produced at our desks while the TV teams were still at Shutters. Today, it’s what everyone wants to be great at. Because “digital” isn’t a media channel – it’s how we live.

If there was one thing you could change about the advertising industry, what would it be?

The timesheets. Seriously, there has to be a better way. In fact, let’s get this year’s Innovation winner on it toute suite.

Tell us one thing about yourself that most people won’t know…

If I drop something, I can almost always catch it before it hits the ground. It’s a highly specialised skill.