Titanium & Integrated Winners Announced in Cannes

Hoards of delegates from all over adland queued for hours at the Palais des Festivals last night for the final evening of the Cannes International Festival of Creativity. The closing awards ceremony is one of the most popular of the week and saw hundreds of people throw their hands together for winners in the Titanium & Integrated category.

Scooping the prestigious Grand Prix title for Titanium was Dentsu Tokyo with Sound of Honda/ Ayrton Senna 1989.

Jury president Prasoon Joshi said: “Here is an idea that converts boring, dry data into emotional data. It connects with us on a human level.

“It is not easy to talk about your legacy and your future at the same time. How does something from 20 years ago affect us today?”

The Integrated Grand Prix was picked up by the UK with comical Christmas campaign Sorry I Spent it on Myself for Harvey Nichols by Adam&EveDDB London.

“It’s about doing what you preach, it’s about changing behaviour. It is absolute fun and it is absolutely unapologetic about what the brand is,” says Joshi.

Picking up Titanium Golds were Memac Ogilvy Dubai with The Autocomplete Truth for UN Women, The Ebeling Group New York & Not Impossible Labs Venice for Project Daniel and Grey New York for Unload Your 401K created for the Anti Gun Violence Organisation.

A Gold Lion was awarded to Forsman & Bodenfors Gothenburg for Volvo Trucks’ Live Test Series.

A further two Silver and five Bronze Lions were also awarded to some mesmerising work. For a full list of winners check out the Cannes Lions website.