On My Radar: Jon Jackson
Huge ECD Jon Jackson lifts the lid on his creative radar in this interview straight from Google Beach in Cannes.
Jon Jackson may be newly appointed at digital creative agency Huge, but he's already overseen work for NYC.gov, the hugeinc.com redesign, as well as the new TED.com and Google Think.
In this interview the New York-based executive creative director tells us about life in pictures, the pitching process and getting physical with digital.
What’s your favourite Cannes Contender and why? What do you think might win?
I really like the HBO Go spots about talking about sensitive topics with your parents. Super funny and spot on awkward.
What app will you be using most through festival week?
Probably Instagram, I can find parties without a map.
What device(s) did you travel with and why?
Macbook and iPhone, the plan is to never have to crack open the laptop.
What’s your social platform of choice for festival news and updates?
Instagram for sure, in the words of the great Andy Worhal "I never read, I just look at pictures"
What’s your favourite TV show and why?
I am super into Last Week Tonight With John Oliver right now. It smart, funny with a side of current events.
What film do you think everyone should have seen?
Willy Wonka and the Chocolate Factory. Roald Dahl was a genius.
What’s the most significant change you’ve witnessed in the industry since you started working in it?
Mobile. It has changed consumer behaviours in unimaginable ways.
If there was one thing you could change about the advertising industry, what would it be?
The pitch process. A lot of great ideas never see the light of day because of it.
What do you anticipate to be the hot topic of the week this year?
After rosé, I think the hot topic will be connecting digital to the physical.
Tell us one thing about yourself that most people won’t know…
I own more shoes than my wife.
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