Central Films North opens

Director Rodrigo Garcia Saiz (pictured, left) and producer John Barreiro (pictured, right) have announced the opening of Central Films North, a new company that will serve as an expansion of Saiz’s Mexico production outfit, Central Films. Based in LA, the company will focus on multi-cultural and Hispanic advertising. Saiz will be represented by Central Films North for the US Hispanic market, but will be represented by O Positive for US general market work. The new company’s roster will also include director Cali Ameglio. Central Films North has recently finished a spot for Expedia.