Warsteiner: Do It Right

Created by Amsterdam Worldwide this motivational film tasks the viewer to a seemingly simple challenge; 'No Matter What You Do: Do It Right'.

The beer brand's new slogan is designed to encourage people to pursue whatever it is that liberates them and makes them an individual. The campaign was created as a call to arms for us all, whatever our individual pursuits may be – whether you’re brewing beer, collecting cuckoo clocks, singing karaoke, skateboarding to work, fighting for the title – do it your way, do it the right way.