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Continuing the 'Must! Have! Wheat Thins' tagline, BEING New York's latest offering for the brand sees another person getting a little bit carried away with the snack. This time, instead of poor John the Puppet, we see a police chase with a difference. Featuring a not-so-high-speed chase in hot air balloons, this new spot celebrates the launch of Wheat Thins Popped, a lighter and airier version of the cracker.

 

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