STIHL: Decision

For the last five years, New Zealand’s DDB and STIHL have brought us the bitter family feud between two brothers and an heirloom chainsaw.

Their edgy adverts have pushed the boundaries of what DIY hardware campaigns should be and now they’re encouraging audiences to go online to decide how the story ends.

It began with Bequeathed, the edgy and humorous tale of a brother who twists his father’s dying words in order to inherit his chainsaw. Then came Mercy Dash, the controversial sequel that showed just how far the other brother was willing to go to get it back, leaving his brother to perish in a storm.

Now the sibling rivals are back, once again under the cruel eye of director Adam Stevens from Robber’s Dog. They’re darker than ever and this time the viewer must decide how it concludes.

STIHL Decision asks Kiwis to make a call on whether the brother should save his beloved STIHL chainsaw or Flossie the lamb from a raging barn fire.

DDB executive creative director, Shane Bradnick, says DDB has once again shown the passion Kiwis have for their STIHL tools.

He adds: “Given how much the previous campaigns resonated with the public, I’m looking forward to seeing the reaction this time around and which decision will be the most popular.”

Which ending will you choose? Watch the story unfold at www.stihl.co.nz