On My Radar: Chris Baker

What’s the best ad caign you’ve seen recently?

Bell’s whisky, The Reader. Greg Gray has delivered a truly moving film. I feel compelled to order it at the bar and I don’t drink whisky!

What website(s) do you use most regularly and why?

Fanedit.org. It’s a cool site hovering below the radar full or films re-edited by geeks. Most are a bit lame but its all about the searching. You can often find a nugget of pure gold!

What’s the most recent piece of tech that you’ve bought and why?

A Glidecam. It makes the humble 5D filmmaker look that little bit more competent.

Facebook or Twitter?

Facebook. All day, everyday. Twitter is great but it's restrictive and that dog don’t hunt with me. I like my social media visual and busy.

What’s your favorite app on your phone?

The Radiohead PolyFauna experience. It's hours of first-person drug-trip fun.

What’s your favourite TV show and why?

True Detective. Gritty, surreal and brilliant performances.

What film do you think everyone should have seen and why?

The Robocop Remake. The one made entirely by fans, not that new, shiny mess with Samual L Jackson and Batman in it.

Where were you when inspiration last struck?

Jogging… Always jogging

What’s the most significant change you’ve witnessed in the industry since you started working in it?

The Formula. Something is popular on the internet; fast-forward a year and you have a caign based on what was hip last year.

If there was one thing you could change about the advertising industry, what would it be?

More computer-game-experiential advertising please.

What or who has most influenced your career and why?

Alan Moore, a man who knows how to take a dusty, old story and jazz it up. He's always done it his way and writes better than anyone I’ve read. Don’t forget the beard… genius should always have a beard!