Saatchi & Saatchi’s Bin Truck Transformation

After being posed with the question ‘How do you get people talking about scented bin liners?’, the creative team at Saatchi & Saatchi South Africa came up with a plan…

Deciding to launch a public stunt in Cape Town involving a bin truck, the creatives got to work on scrubbing up a cart, adding a sweet new ice cream van paint job before sending it out to the mixed curiosity and adulation of passers-by along the Sea Point Promenade.

The standard truck was cleaned, completely redesigned and decked out with a melted ice cream sculpture on its roof – elevating the height of the vehicle to over 5.3 metres – as well as pink and candy-striped vinyl. The body work was then of course complemented by the obligatory ice cream van music and the transformation took five months to complete.

The activation highlights the obvious playfulness of the Tuffy brand whilst demonstrating the advantage of the product – scented bin liners.

The next time you hear the sweet sound of an ice cream truck, it might be worth checking for a clever trick from Tuffy before dipping for your loose change.