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Hi Mum! Said Dad launches Sport Relief app
Company to drive public engagement for this year’s campaign
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In preparation for the upcoming Sport Relief charity drive, mobile agency Hi Mum! Said Dad has created an app titled Make Every Mile Count. The work includes an iOS and Android compatible download and responsive website. Other features include multiple gamification tools including social sharing, in-app messaging, tracking device integration and data aggregation. The aim of the app is to clock up the mileage that users swim, walk, cycle and run as a nation. The download is free and available from Sports Relief.
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