Corden’s Chocolatey Lip-Sync for Cadbury

James Corden’s enthusiasm is infectious in a new online film for Dairy Milk. The Ultimate Chocolate Lip-Sync is the first offering for Cadbury from Cannes Lion award-winning content creation company Gravity Road. 

Directed by Ben Winston of Fullwell73, the charming new film is a continuation of the brand’s Free the Joy campaign and begins with Corden looking down-beat on another dull Winter’s day in England. As soon as he bites into his Cadbury Dairy Milk though, he finds himself overcome by a spontaneous moment of joy and begins lip-syncing to Estelle’s Free.

Shot in just one day, the film follows Corden as he dances around the street’s of London as members of the public and extras get caught-up in his infectious Cadbury-induced joy. From shoppers to joggers and body-popping schoolboys – no one is immune to his overwhelming charms.

Kate Wall, brand manager of Cadbury’s Dairy Milk comments: “Our glass and a half of chocolate unleashes spontaneous moments of joy. James’ performance is the absolute embodiment of this and has helped extend our current lip-syncing campaign giving another proving point.”

She adds: ‘We’ve combined two national treasures, Cadbury Dairy Milk and James Corden and created a film that you can’t help but feel joyful watching.”