Steve Van Zandt Stars in New Telenor Campaign

Starring The Sopranos legend Steve Van Zandt and The Wire's Isiah Whitlock Jnr - AKA Clay 'Shheeee-it' Davis - this spot for Telenor is one of the Norway's most ambitious campaigns to date.

Directed by Blink's Andreas Nilsson through London agency Green Cave People the two-minute film - the opener in a series of spots - sees Van Zandt play ‘The Chameleon’, an undercover operative sent by ‘The Global Council’ to investigate suspicious behaviour by Norway’s citizens. Van Zandt is also hot property in Norway with the success of his Norway-set TV show Lilyhammer.

The campaign aims to showcase Telenor as an innovative and exciting brand to the Norwegian public and to that end, the ad is in English to give a more international impression.

Malcolm Green, co-founder of Green Cave People said, “We had to address the perception that Telenor is viewed as a heritage and somewhat staid company so we played on this to suggest that the Norwegian quirkiness must be a smokescreen, if people realised how advanced they were then they would know that they were aliens.”