Chipotle comedy has all the right ingredients
Mexican grill brand announces new four-part online comedy series to subtly promote its values and quality.
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Chipotle Mexican Grills has launched a new web series entitled Farmed and Dangerous, starring Ray Wise in another devilish role. The series, set to debut on Friday 17 February is an original comedy series that satirically explores the world of industrial agriculture in America.
The show, created by Chipotle and New York production company Piro will initially kick off with a four-episode run with a new part appearing weekly on video streaming platform Hulu and Hulu plus weekly.
The idea behind the comedy is to promote Chipotle’s ideals and standards of food preparation and quality of ingredients without explicit branding. In addition to the series a website has been launched for the show and Animoil, the evil faceless corporation featured in the show.
