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SodaStream: Sorry, Coke and Pepsi

Super Bowl XLVIII: This tongue-in-cheek SodaStream spot was banned, but not for what you think...

by shots on 29^th January 2014

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Sodastream – SodaStream: Sorry, Coke and Pepsi

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Credits

Art Director Stephanie Galabert
Director Bryan Buckley
Creative Director Alex Bogusky
Creative Director David Littlejohn

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Super Bowl XLVIII: Created by Humanaut as a re-launch of the classic kitchen appliance SodaStream, this spot was banned by Fox from airing during the Super Bowl for its Coke and Pepsi bashing. The caign follows on from last year when CBS rejected another spot (below) highlighting the 500 million bottles that could be saved on game day alone if fans switched to SodaStream.

Connections

Agency Humanaut
Creative Director Alex Bogusky
Director Bryan Buckley

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