The Channels Are a-Changin' in new Bob Dylan video
Interactive experience puts viewer in control of promo edit.
It’s been almost 50 years since Bob Dylan released one of his most famous tracks, Like A Rolling Stone, and the new video for the song, created in partnership with Interlude and produced by Pulse Films and Walter Pictures, shows just how far the music/entertainment crossover has come since.
At the dedicated website viewers can interact with the video by surfing 16 ‘TV channels’ as they wish in real time, with each one playing a different, full length video directed by Vania Heymann, allowing for infinite possible ‘edits’. Each ‘channel’ is based on an iconic American TV format, from shopping to cooking, and sport to chat shows. Recognisable faces and shows include Pawn Stars from the History Channel, Derrick Ashong of Fusion TV, comedian Marc Maron, The Price is Right with Drew Carey, Jonathan and Drew Scott of Property Brothers, Girl Code on MTV, actor Simon Rex, eccentric Detroit rapper Danny Brown, EXTRA with Mario Lopez and more.
The interactive film coincides with the release of Dylan’s The Complete Album Collection Volume 1 and is the second new video for an old track released this week, following Pete Candeland’s film for The Beatles’ cover of Words of Love.
Connections
powered by
- Post Production Artery VFX
- Production Pulse Films
- Production Walter Pictures
- Director Vania Heymann
- Executive Producer Tamara Harel-Cohen
- Producer Stacy Vaughan
- Bob Dylan
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