Denton directs for ITV Movies
Saatchi London and Mark Denton launch a new set of idents modelled on classic movie intros for Toyota and ITV.
Credits
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- Agency Saatchi & saatchi London
- Production Company Coy! Communications
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Credits
powered by
- Agency Saatchi & saatchi London
- Production Company Coy! Communications
- Post Production MPC London
- Agency Producer Lyndsay Myerscough
- Creative Gemma Phillips
- Creative Mark Slack
- Director Mark Denton
- Producer Sara Cummins
Credits
powered by
- Agency Saatchi & saatchi London
- Production Company Coy! Communications
- Post Production MPC London
- Agency Producer Lyndsay Myerscough
- Creative Gemma Phillips
- Creative Mark Slack
- Director Mark Denton
- Producer Sara Cummins
We all know and love the classic movie intros, whether it's a man fishing from the moon (Dreamworks) or a white unicorn galloping towards the screen (Tri Star), the sequences come part of the viewing experience, and now there's more to admire as a fresh batch launches with a twist through Saatchi & Saatchi London.
Coy Communications director Mark Denton has created four new pieces for TV, advertising the Toyota Auris, launching today (28 October) and the idents will air as part of a new season of ITV Movies on the channel.
The brief was to emulate the classic movie pieces without actually copying anything from the existing original intros for legal copyright reasons.
You can see Statue above and Belisha below, and the other two 15-second films on Coy's colourful blog.
Connections
powered by
- Agency Saatchi & Saatchi London
- Post Production MPC London
- Production Coy! Communications
- Creative Mark Slack
- Creative Gemma Phillips
- Director Mark Denton
- Producer Sara Cummins
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