Movies inspire Peruvian charity campaign
This campaign against cancer from Y&R Lima cleverly uses the stories of box office hits to convey its message.
Credits
powered by
- Agency Y&R Lima/Peru
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Credits
powered by
- Agency Y&R Lima/Peru
- Editor Pedro Zamalloa
- Art Director Jorge Rocca
- Copywriter Andre Toledo
- Agency Producer Elena Monteverde
- Executive Creative Director Flavio Pantigoso
- Executive Producer Marissa Nu?ez
- Director Tito K?ster
- Producer Imabri Producciones
- Creative Director Charlie Valderrama
- Creative Director Jorge Soto
- Head of Art
Credits
powered by
- Agency Y&R Lima/Peru
- Editor Pedro Zamalloa
- Art Director Jorge Rocca
- Copywriter Andre Toledo
- Agency Producer Elena Monteverde
- Executive Creative Director Flavio Pantigoso
- Executive Producer Marissa Nu?ez
- Director Tito K?ster
- Producer Imabri Producciones
- Creative Director Charlie Valderrama
- Creative Director Jorge Soto
- Head of Art
This new caign from Y&R Lima cleverly uses the storylines of box office hits to convey its message. Directed by Tito Köster of Patri Production, the films see actors reciting familiar tales from popular movies Stepmom and Biutiful, passing them off as their own lives before asking for donations. Leaflets are then handed out to the crowd at the respective scenes informing of the box office revenue for the titles in relation to the significantly lower level of donations. The Peruvian caign puts an original slant on fundraising for the League Against Cancer.
Connections
powered by
- Agency Y&R Lima
- Production Patri
- Creative Director Jorge Soto
- Creative Director Charlie Valderrama
- Editor Pedro Zamalloa
- Executive Creative Director Flavio Pantigoso
Unlock this information and more with a Source membership.
