Imsdal: The LOL Generation

Although the country was built before we arrived, someone’s got to keep building it.

This painfully honest spot from director Kristoffer Borgli and TRY tells the story of the Y Generation—those born between the late 70’s and the mid 90’s. Spawning from the Baby Boomers, Generation Y is described as the Spoiled Generation, Social Media Generation and the Ambitious Me Generation, among others. A spot for Norwegian bottled water Imsdal, it acknowledges the faults of Generation Y but highlights their potential, ending with the words, “Just Add Water.”