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BRF Brazil Foods S.A: Boxer

A lot of time is wasted in life, but not a moment spent with Brazil’s Sadia Hot Pocket.

by shots on 13^th June 2013

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BRF Brazil Foods S.A. – BRF Brazil Foods S.A: Boxer

Credits

Agency DDB Brasil
Production Company Central Films

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Credits

Agency DDB Brasil
Production Company Central Films
Post Production Central Films
Editor Jorge Hernandez
Art Director Una Rubia un el Avion
Copywriter Una Rubia un el Avion
Agency Producer Gilberto Pires
Chief Creative Officer Marco Versolato

Director Rodrigo Garcia Saiz
Producer Mauricio Francini
Creative Director Wilson Mateos
Creative Director Luciano Lincoln

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A lot of time is wasted in life, but not a moment spent with Brazil’s Sadia Hot Pocket.

Boxer Films director Rodrigo Garcia Saiz pacifies a dedicated fighter with mouthwatering microwavable burgers in this new spot for Brazilian food company Sadia Hot Pocket. Out of DDB Brasil, the spot follows the intrepid training of a focused boxer. In true inspirational sports advertising form, we follow his regimented routine, only to see the hero plummet to failure at the first sight of competition, retreating to the comfort of his microwavable hamburger.

Connections

Agency DDB Brasil
Post Production Central Films
Production Central Films
Production Planta Films Mexico
Agency Producer Gilberto Pires
Chief Creative Officer Marco Versolato
Creative Director Wilson Mateos
Creative Director Luciano Lincoln
Director Rodrigo Garcia Saiz
Editor Jorge Hernandez
Producer Mauricio Francini

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