Market stall stunt promotes AXA insurance

They say you should respect your elders but for the people down this busy street on market day, it's a pretty tall order.

In a campaign to promote AXA insurance, Publicis Conseil cast a little old lady to do some hefty damage to the surroundings in a small, tranquil town centre, much to the distress of stunned locals.

Onlookers gasp as she smashes and crashes into nearby parked cars, motorbikes and other objects in a real life version of the brilliant TNT More Drama execution before a banner is revealed warning of bad drivers and encouraging investment in insurance.