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Coca-Cola – Coca-Cola: Christmas Family

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Coca-Cola and McCann Erickson Madrid have brought Christmas and Coke together since 1931 when the agency’s Haddon Sundblom created his iconic advertisements featuring Santa Claus. The brand's holiday tradition continues to this day, and opens the season with its annual ad featuring Coca-Cola trucks and the Holidays Are Coming tune. Since the classic trucks have already made their television appearance, the agency is ready to once again bring Santa Claus to the screen. Marcus Svanberg and Linus Johansson direct this international spot through Good Morning and encourage people to “Evoke the magic of Christmas.”           

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