Kar-off Original

Director Jeffrey Karoff, known in the advertising world as a visual storyteller and for his work with real people, has joined Original for exclusive national representation. Karoff, who directs branded content and documentaries in addition to spots, is seeking greater exposure and expanded opportunities by tapping Original’s bicoastal production resources and national sales network. His recent work includes a package for Ford’s Swap Your Ride campaign chronicling the experiences of consumers who are given a chance to trade their current vehicles for Fords, and campaigns for the pharmaceutical brands Crestor and Nuvaring.