Work

Nissan Juke: Built to Thrill

TBWALondon and Lieven van Baelen are behind this new FX-heavy campaign for Nissan Juke.

by shots on 12^th March 2012

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Nissan Juke – Nissan Juke: Built to Thrill

Credits

Agency TBWALondon/UK
Production Company Henry

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Credits

Agency TBWALondon/UK
Production Company Henry
Post Production Mikros Animation
Director of Photography Nicolas Karakatsanis
Agency Producer Maxime Boiron
Executive Creative Director Alasdhair MacGregor
Executive Producer Jean Ozannat
Director Lieven van Baelen

Producer Louis Saint Calbre
Creative Director Fabio Abram
Creative Director Braulio Kuwabara
VFX Producer
Music Composition The Horrors
Executive VFX Producer

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This new spot from Henry de Czar director Lieven van Baelen niftily showcases how the Nissan Juke is built around its driver; in this case quite literally. Created though TBWALondon the film follows a man as he jumps from a plane in a car seat before a team of skydivers build the skeleton of a Juke around him. He then lands on a r where more of the car is added before ending up underwater for some final touches.

There is also, below, a smart timelapse film showing how some of the caign's press work was achieved using clever point of view shots.

Connections

Agency TBWALondon
Post Production Mikros Animation
Production Henry
Agency Producer Maxime Boiron
Creative Director Fabio Abram
Creative Director Braulio Kuwabara
Director Lieven van Baelen
Director of Photography Nicolas Karakatsanis
Executive Creative Director Alasdhair MacGregor
Executive Producer Jean Ozannat
Producer Louis Saint Calbre
Executive VFX Producer Jean-Lin Roig
Music Composition The Horrors
VFX Producer Christophe Huchet

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