Work

BGH: Dads In Briefs

Nico & Martin's ad for BGH's air conditioner range is a cringeworthy watch. Y fronts? Shouldn't it be 'why fronts'?

by shots on 29^th February 2012

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BGH – BGH: Dads In Briefs

Credits

Agency Del Campo Saatchi & Saatchi/Argentina
Production Company Primo/Buenos Aires

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Credits

Agency Del Campo Saatchi & Saatchi/Argentina
Production Company Primo/Buenos Aires
Post Production Pickle House
Editor Pablo Colella
Director of Photography Leandro Filloy
Art Director Muriel Rani
Agency Producer Adrian Aspani
Agency Producer Ezequiel Ortiz

Executive Creative Director Mariano Serkin
Executive Creative Director Maxi Itzkoff
Executive Producer Caro Cordini
Creative Nicolas Diaco
Director Nico & Martin
Producer Majo Villalba
Producer Seba Lopez
Producer Victoria Piantini

Creative Director Juan Pablo Lufrano
Creative Director Ariel Serkin

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Nico & Martin's film for BGH's range of air conditioners through Del Campo Nazca Saatchi & Saatchi reminded us of something. Shot in black and white and starring chaps in their underwear, it's a bit like Armani's Cristiano Ronaldo film, Housekeeping.

We said a bit.

Connections

Agency Del Campo Saatchi & Saatchi
Production Primo
Agency Producer Adrián Aspani
Agency Producer Ezequiel Ortiz
Art Director Muriel Rani
Creative Nicolas Diaco
Creative Director Juan Pablo Lufrano
Creative Director Ariel Serkin
Director Nico & Martin
Director of Photography Leandro Filloy
Editor Pablo Colella
Executive Creative Director Mariano Serkin
Executive Creative Director Maxi Itzkoff
Executive Producer Caro Cordini
Producer Victoria Piantini
Producer Majo Villalba
Producer Seba Lopez

Unlock this information and more with a Source membership.

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