Bulmers 17 Rolls Out with Plan B

Embracing its 'Experimenters Wanted' strapline, London agency St Luke's has launched a new summer campaign for Bulmers 17 with a surprise performance from Plan B. Directed by Pulse Films duo Fred&Nick, the stunt saw one man take to the streets of Islington, London, and convince passers-by to come and see his friend's band. That 'friend' turned out to be Plan B, and the agency has used the footage to create a TV commercial as well as a short film and Facebook hub. Check out the documentary above or visit facebook.com/bulmersuk.