Young agency welcomes slew of talent

101 welcomes new additions in creative, business development, strategy, production and client service. The fledgling agency has attracted an array of experienced talent, including Johan Dahlqvist from TBWA, London, who joins as creative director. Dahlqvist brings experience working with brands such as PlayStation, Burger King and Heineken. Creative team Fred Wood and Stef Forbes also join the roster at 101 from Mother. The duo were voted Top Creative Team at the Cream Awards and Top Graduates by Digital Arts Magazine in 2009. The new senior strategist is Claire Hutchinson, formerly of BSkyB. She has worked on projects for heavyweights such as Pepsi and BBC. Ross Farquhar of Diageo and Jack Waters from BBH have also signed on to 101's roster. Collectively the two have worked on campaigns for Global Rums (Captain Morgan), Cadbury and eBay. They join as brand leader and project manager respectively. The final two additions are Tara Jaijee and Zena Bruges from Fallon London and Jason Bruges Studio. They have signed on as head of new business and head of output.