Kevin Roddy to lead Publicis & Hal Riney

Former BBH chief creative officer Kevin Roddy, who departed the New York office last year, moves to the West Coast to take up the role of CCO at Publicis & Hal Riney. Along with Kristi VandenBosch, CEO, he will lead the agency and Publicis Modem San Francisco. Roddy’s multi-awarded campaigns include The Gamekillers for Axe, Tea Partay for Smirnoff’s Raw Ice Tea, and the innovative launch of Oasis album Dig Out Your Soul.