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Former BBH chief creative officer Kevin Roddy, who departed the New York office last year, moves to the West Coast to take up the role of CCO at Publicis & Hal Riney. Along with Kristi VandenBosch, CEO, he will lead the agency and Publicis Modem San Francisco. Roddy’s multi-awarded campaigns include The Gamekillers for Axe, Tea Partay for Smirnoff’s Raw Ice Tea, and the innovative launch of Oasis album Dig Out Your Soul.

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