Crispin Porter + Bogusky in Miami have today announced that they have been awarded the US advertising account for Virgin Atlantic Airways, previously with CMG Communications in New York.
"As soon as we left the Crispin Porter + Bogusky office we knew they were right for us," says John Riordan, VP Marketing at Virgin Atlantic. "We have a number of exciting initiatives coming up later this year and we are really looking forward to seeing our brand and our revenues grow under their stewardship."
Jeff Hicks, president of CP+B, commented: "Virgin Atlantic Airways is a brand with a very definite point of view. They understand the power of PR and the value of marketing in a way that many companies do not. Helping them to break convention in the airline category is a dream assignment. We are thrilled to have this opportunity and can't wait to get started."
Crispin Porter + Bogusky are profiled in the forthcoming Cannes Contenders issues, out in June, as part of our American special.
