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Fevicol – Fevicol: Bus

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A crowded bus bumps across a dusty Indian road. People in brightly coloured clothes cover every available surface, jolting in time to the bus's unsteady progress. Funky music plays in the background as the passengers ride along on the roof and the sides of the vehicle, casually nodding as the bus negotiates another bump. As it drives out of shot, the advert printed on the back of the bus comes into focus: Fericol: The ultimate adhesive.

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