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Natwest Bank – Natwest Bank: Escape

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This advert animates the familiar illustrations seen on airplane safety cards. In particular, it uses the 'exit' instructions by using the faceless figures to convey its own message. Three figures escape in a variety of ways and their escape involves iconography relating to passenger aeroplanes. Their success is followed by a narrative: "Last year Natwest helped 67,500 people break away and set up their own business."

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