1stAveMachine BA crafts origin story for Frooti

The latest colourful collaboration between 1stAveMachine Buenos Aires and longtime partners &Walsh and Frooti, the globally popular mango drink created by Parle Agro has just been released.

Frooti Together, featuring Bollywood stars Alia Bhatt and Ram Charan, is a fictionalised mixed media adventure through time inspired by the story of the birth of Frooti in India. Set in a vibrantly colourful miniature world, the narrative depicts mankind’s discovery of the mango through its many juicy roles in our history all the way to the creation and distribution of the famous drink worldwide as it exists today.

1stAveMachine BA directing duo Becho & Mab helmed the spots along with director Lake Buckley, who was recently signed to 1stAveMachine’s decorated global roster. The campaign further cements the seamless collaborative process 1stAveMachine has perfected with its talent across the globe.