109's powerful film for INSAF turns the table on child-traffickers
The spot, highlighting the illegality of child labour, puts those that perpetrate it in cuffs.
Unlock full credits and more with a Source membership.
You might not know of Casablanca-based INSAF, the NGO set up to remove trafficked child labour from homes in Morocco, but after this shocking campaign you'll be aware of the power of their promise.
Specifically poised to deal with young females brought into households for domestic work - a harsh reality that is is not seen by the employers as a wrongful or inacceptable act, despite the fact that it is punishable by law - INSAF has created a film showing that the power to prosecute the perpetrators is there for the taking.