Carlsberg's Dead Founder to Give TEDx Talk
Beer brand celebrates 170th anniversary by bringing J.C Jacobsen back to life via hologram.
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Credits
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- Agency Happiness Brussels
- Production Company Nobody
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Credits
powered by
- Agency Happiness Brussels
- Production Company Nobody
- Editor Freddie Smith
- Director of Photography Kasper Wind Nielsen
- Art Director Tadas Maksimovas
- Copywriter Pieter Claeys
- Executive Producer Niels Kau
- Chief Creative Officer Geoffrey Hantson
- Director Rune Milton
- Colourist Mikael Balle
- Composer Jonas Horsted Larsen
- Sound Designer Kevin Koch
- Chief Innovation Officer
Credits
powered by
- Agency Happiness Brussels
- Production Company Nobody
- Editor Freddie Smith
- Director of Photography Kasper Wind Nielsen
- Art Director Tadas Maksimovas
- Copywriter Pieter Claeys
- Executive Producer Niels Kau
- Chief Creative Officer Geoffrey Hantson
- Director Rune Milton
- Colourist Mikael Balle
- Composer Jonas Horsted Larsen
- Sound Designer Kevin Koch
- Chief Innovation Officer
Would you take life advice from a dead man? Well, if he was the founder of one of the world's most successful beer brands - one which is currently celebrating its 170th anniversary - the answer is probably yes.
The good news is that you don't need to travel into the afterlife to hear J.C. Jacobsen's pearls of wisdom: thanks to the marvels of modern technology, the pioneering founder of Carlsberg will be taking to the stage to deliver a TEDxCopenhagen talk today [23 August].
Resurrected by FCB alliance agency Happiness and leading holographics provider MDH Hologram to mark Carlsberg's 170th anniversary, Jacobsen's hologram will deliver a posthumous presentation entitled ‘Why you should answer every question with "Probably"’ as well as interacting live with the audience. It's one of five talks on the theme of ‘Trust Uncertainty’ to be held at Copenhagen's New Carlsberg Glyptotek art gallery.
Although the event is now sold out, the good news is that you can tune into Jacobsen's talk from wherever you are in the world, via YouTube Live from 1pm CEST.
Look out for a Q&A with Geoffrey Hantson, CCO of FCB Happiness and Rasmus Bendtsen, Carlsberg's international marketing manager.
Connections
powered by
- Agency Happiness Brussels
- Production Nobody
- Chief Creative Officer Geoffrey Hantson
- Colourist Mikael Balle
- Copywriter Pieter Claeys
- Director Rune Milton
- Director of Photography Kasper Wind Nielsen
- Executive Producer Niels Kau
- Chief Innovation Officer Kris Hoet
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