Hailo Drives Point Home on Gay Marriage Referendum

Dublin-based agency Guns or Knives has created this web film for taxi client Hailo in support of the Irish referendum on gay marraige which takes place tomorrow [Friday May 22].

The Heterophobic Taxi Driver sees unsuspecting passengers get into a cab which is driver by someone who, for the fiim's purpose, is a heterophobe and the ensuing film sees the passnegers listening in, somewhat perplexed, as the driver tells them of his distate for 'breeders'. 

Hailo had been offering free taxi rides to the polling stations but getting the message through was proving difficult with the onslaught of noise around the vote itself so the campaign aimed to kill two birds with one stone. 

“Dublin’s cabbies have lots of opinions and are well known for sharing them” said, Kevin Keenan, dreative director at Guns or Knives. “So we flipped a traditional prejudice, to give a satirical take on discrimination. Then we found a proper Dublin taxi driver who we reckoned could pull it off.”

The film was directed by Stu Teehan through RAIC Productions.