How Uncommon and ITV got Britain talking about mental health
In 2019 ITV and Uncommon Creative Studios launched a mental wellness campaign that was bold, brave and hugely successful. Its Britain Get Talking initiative has helped alter how the UK's TV-watching public understands - and deals with - mental health issues. Here, Clare Phillips, Director of Social Purpose at ITV, and Catherine Peacock, Managing Partner & Head of Account Management at Uncommon, discuss the campaign and how it was brought to fruition.
Are we really still making body-shaming ads in 2021?
Melissa Chapman, Co-Chief Executive Officer at Jungle Creations, says that while steps have been taken to avoid overt body shaming adverts, the industry is still guilty of a subtle, pernicious attack on women's - and men's - insecurities.
When it comes to the beauty industry, it's either clean up or clear out
Cat Turner, CCO and Co-Founder of CULT, examines how beauty brands are sweeping away their old values and embracing a more ethical approach to business.
Why AR is the ultimate weapon for the locked down beauty industry
With traditional retail environments locked down for much of the last 12 months the beauty industry has had to adapt. Charlotte Willcocks, Strategy Director at Impero, argues that with the sector continuing to embrace augmented reality, that's exactly what it has done.
In the weeds: The creative benefits of cannabis marketing
Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.
The health of the high street
With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.
How 2020 changed health advertising
Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.
Garrett Tezanos: A Few Of My Favourite Things
The Uppercut beauty editor takes us around his New York pad to show off some of the gorgeous items that get his creative juices flowing.
Eve's bedtime stories
Reawakening the TV test card, Eve Sleep’s Switch Off promotion reminds us of those snoozy days when screens would cease and slumber would start. Andrew Gibson, Chief Strategy Officer of Creature London, the campaign’s creator, tells Carol Cooper about the brand’s mission to snuggle down deep into sleep wellness marketing.
How Rihanna’s crusade for inclusivity changed the game forever
Ha’Londra Dismond, Senior Creative Strategist, the projects*, looks at how one woman exerting her vision and power through inclusive marketing led to a multi-million dollar brand.
How to save the high street
In the first part of our look at the health of what has traditionally been an integral part of most towns and cities, Georgia Stephenson, Creative at Cheil London, examines what it might take to keep the high street from going under.
A new vision of health
Lindsay Eady and Francheska Galloway-Davis, Associate Creative Directors for The Garden, talk about why we need to shift the scales towards a future with more inclusive, radical, and kind fitness advertising.