Is social still about being social?
Chris Wall, Head of Creative/Creative Change Lead at Ogilvy London, takes on the many mysteries of social media narrative; from navigating platforms to identifying your community.
Going mobile is the key to accessibility design
When social media apps lead the way, accessibility becomes a priority for all brands, argues Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
How to stop the scroll (and why AR has finally come into its own)
Getting audiences to take note of content is a continuing battle, especially for brands. Laura Lane, Chief Marketing Officer at Studio BLUP, looks at how to stop people scrolling past your posts, and examines why augmented reality is finally finding a place on social.
The Boomers should be influencers... and that’s okay
Rachel Carlson, creative director at Mekanism, argues that a wealthy and largely vaccinated generation probably shouldn't be ignored by social media campaigns.
Why Dove wants to reverse the selfie trend
After a recent campaign looking at the potentially damaging impact of the selfie culture, Dove's Global Client Lead along with the Global ECD on Unilever at Ogilvy and WPP, talk about why unrealistic beauty standards still need calling out.
Cooking for one social feed at a time
Textile artist and curate films director Andrea Love, of Cooking With Wool fame, shares how her viral social media videos helped her gain artistic independence and find commercial success.
Social media is moving into the real world
While irreverent puppy-face-with-your-tongue-out filters are dominating now, Greg Swan, Fallon’s Head of Creative Innovation, argues that the most successful Social Media ads are going to be in Augmented Reality.
Under the influence: Why social media is scaling down
Stepping in to what can sometimes be the wild west of the web that we call social media, Tim Cumming talks to leading players in branding for social, and discovers why the mega-influencers of the pre-pandemic world are downsizing.
The evolving relationship between brands and social
The way we build brands and develop businesses has remained mostly stagnant, says Gerard Crichlow, Global Planning Director for Unilever at MullenLowe London. But with social media, we've entered a new world, which calls for a new approach.
Retouch responsibly: How VFX artists can help eradicate the damages of influencer culture
After working on a campaign about self-image manipulation, Phil Oldham, VFX Supervisor at Absolute Post, looks at how VFX artists can - and should - be aware of the effects of image alteration.
Unlocking TikTok in 2021
Brands need more than one key to succeed on TikTok argues Kelsey Docherty, a marketing and communications consultant specializing in TikTok strategy.
Battle of the brands: How to engage in ‘branter’ on social
Weetabix recently lit up social media with a tweet about a very divisive breakfast, which other brands leapt upon. With a lot of reputations at stake, Tamara Littleton, CEO at The Social Element, explains the perfect recipe for brand interaction on social.