How to make justice-oriented branded entertainment
As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political.
How to run with refugees
We speak to Hungry Man director Richard Bullock about his feature-length documentary collaboration with Swiss sports company On, following the courageous journey, and a shattered Olympic dream, of the Athlete Refugee Team.
On Reflection: The Unquiet Film Series
From the dangers involved in war reporting to the sharp edge of satirical cartoons; from the need for a questioning nature to the power inherent in words on a page, The Unquiet Film Series for The Times and The Sunday Times looked at it all, and a lot more, over its collection of mini-docs.
Brand + entertainment = added value
With the success of branded entertainment campaigns for companies like Patagonia, Greg Hackett, Founder of and director at Spindle, examines the equation that says now is the time for brands to start taking their value to consumers as seriously as their sales figures.
Are music videos branded entertainment?
From Emil Nava, a frequent music video director and CEO of the creative collective Ammolite Inc., comes an interview about branded videos, pop culture, and what makes an authentic viral moment.
How to make a bike trial in your back garden
With plans of a filmed road-trip through Greece scuppered by coronavirus lockdown, Cut Media opted for a more low-key execution - a microsized demo in inhouse creative Jonny Ashworth's yard. We spoke to creative director Scott Marshall about getting crafty at home.
How to make branded entertainment for movies and narrative media
From Daniel Sattelmeyer, Head of Creative and Partner at BARK BARK, comes and in-depth look at how to create branded work that exists alongside movies, television, and big-name cinematic universes.
Branded entertainment is the future... get used to it
Longtime friends and collaborators Patrick Milling-Smith, co-founder and CEO of SMUGGLER and Greg Shapiro, Academy Award-winning producer of The Hurt Locker and Zero Dark Thirty, recently got together with shots to have a conversation about the future of advertising, entertainment and the intersection of the two worlds.
Do brands have a responsibility to be educators?
Rob Bennett, CEO of creative technology agency Rehab, looks at how brands have, and should, respond to the homeschooling situation many parents have unexpectedly found themselves in.
A sporting chance for branded entertainment
As much of the world slowly attempts to return to some form of normality, so too does sport. With football back, albeit behind closed doors, what opportunities are there for brands to connect with physically absent fans? Just So's Managing Director, Simon Bell, thinks turning to entertainment is the answer.
Tilting at windmills: building branded entertainment with Jae Goodman
Observatory CEO Jae Goodman talks to Rich Johnson about the developments in branded entertainment, why brands need to embrace it, and how he worried for a while that the agency's mantras were more Don Quixote than Don Draper.
Audio branding and the echo of Intel
In a condensed transcript of his podcast, Jamie Masters, Head of Audio Branding Strategy at Adelphoi Music, explains how the form needs to break away from its past.