Authenticity in music: Ain’t nothing like the real thing
Dann Liebermann, Head of Creative Partnerships at The Elements Music, examines how authenticity has become key when it comes to music's approach to brands - and brands' approach to music.
The wings of a Dove; how a brand tackled toxic beauty
In a time when authenticity is more important than ever, Tim Cumming talks to the guiding lights behind Dove, the 'actionist' beauty brand whose Campaign for Real Beauty and Self Esteem programme has tackled the more toxic tactics of beauty advertising, reaching millions of women and girls along the way.
True blood
Broadcast ads for period products were banned until 1972, and it wasn’t until 2017 that a commercial depicting red blood, rather than blue liquid, was aired on TV. AMV BBDO Chief Creative Officers, Nadja Lossgott and Nick Hulley, along with Margaux Revol, the agency's Strategy Partner, talked to shots about presenting gynaecological reality with their taboo-smashing Essity campaigns, Blood Normal and Wombstories.
Playlist: Brock
As part of our Authenticity Focus this month we spoke to Agile Films director Brock about the future of the industry, director inspirations and an essential piece of technology...
Keeping it real: the true voices of a generation
Jamie Mancini, creative director at Karmarama and Muhsin Mahmud, NCS Youth Rising podcast presenter, reveal the process behind the Mixtape ’22 project – an audiovisual mix tape featuring new music by young British artists sampling genuine words spoken by UK teenagers.
Is global authenticity achievable?
Reaching global customers is as easy as clicking a button... or so they say. Lisette Huyskamp, Chief Marketing Officer at Productsup, discusses how brands can maintain authenticity across various channels around the world.
Authenticity by design; parting the sea of sameness
Brand New School founder Jonathan Notaro on why brands should use the creative brain power at their disposal to dare to be original, and how authentic design can only happen if you challenge the status quo.
Why now is the time for collaborative authenticity
Filmmaker and YouTube star Dan Mace, and former Saatchi & Saatchi and JWT South Africa CCO, Conn Bertish, have combined to create All of Us, a company focused on creative collaboration and authenticity. Here, Mace explains why those concepts are so important in an age where a new generation has turned their backs on traditional advertising.
Why the public hates the ads we love
If authenticity in advertising means being true to your brand, and to your consumers, then should the industry be more in tune with what those consumers actually like? The Moon Unit explores the disconnect between industry professionals - be they in advertising, movies or art - and the audiences they serve.
Authenticity in animation: four times brands nailed it
Sean Cooper, Animation Lead at Blind Pig, looks at examples of where craft and concept combined to find the values and stories in brands.
Social purpose: awkward bandwagon or the perfect fit for your brand?
Joe Wade, writer, campaigner and co-founder of creative agency Don't Panic, takes a forensic look at greenwashing, rainbow-washing and other dubious corporate laundry behaviours and ponders how companies can aim to be genuinely ethical.
Why Gen Z is leaving brands on read
Distilling their insights report, Adolescent Content Jr Creative Strategists Sydney N. Sweeney and Jeremiah Jones explain why Gen Z consciously ignores brands that are guilty of greenwashing, exploitation and consumerism.